BY IAN CROUCH
The Hunter Valley will share in state funding to boost visitor numbers to the region.
$2 million will be shared across 26 regional council and tourism groups as part of the Feel New Co-operative Marketing Program.
The Hunter Valley Wine and Tourism Association is one of the recipients of the marketing dollars for high impact campaigns to drive last-minute bookings, encourage visitor spending and increase the length of stay.
It's particularly aimed at encouraging people from Sydney to visit regional areas.