Hunter based health Insurer NIB claims its website Whitecoat, an online-rating site of health professionals, has been enjoying more than 40,000 visitors since its November launch.
Whitecoat allows users to access the details of up to 30,000 providers, including dentists and doctors, physiotherapists and chiropractors.
CEO of NIB Mark Fitzgibbon says there's range of benefits for providers and customers
"For the customers and patients it's just giving more information to make a decision about their choice of providers."
"I think ultimately for the providers it's an opportunity for them to market their services," Mr Fitzgibbon said.
